Start Email Campaigns

You can send newsletters/e-mails to your (future) clients via the Booking Experts e-mail campaigns. To do this, you will first have to import the e-mail addresses to send the newsletter to. Then, you create an e-mail campaign in five steps.

 

Settings

First, create an e-mail campaign and enter the important information.

1. Select E-mail campaigns in the left-hand menu;

2. Then click E-mail campaigns in the sub-menu;

3. Click New in the top right to create a new e-mail campaign;

Create

4. Choose an e-mail theme at Theme;

5. Enter the desired title of your e-mail campaign at Subject;

6. Enter the desired description of your e-mail campaign at Description;

7. Enter the name of the sender of the e-mail at Sender name;

  • Here, you can enter your own name or the name of your company. Tip: use your own name, this comes across as more personal and it works better.

8. Check Show link for unsubscribing at the bottom of e-mail, so your recipients have the choice to unsubscribe from future e-mails.

9. Enter the address to which replies can be send at Sender e-mail address.

10. Finally, click Save.

Settings

Front page

Then, it is time to create the layout and look of your e-mail campaign. Add widgets to the grey blocks by clicking the green plus symbol. The blocks can be page-wide, or split into columns of 2 or 3. The e-mail campaign can contain five widgets:

1. Rich text

2. Image

3. Button

4. Spacer

5. Social media

Widgets

Rich text

Enter the titles and texts for your newsletter here.

Rich text

Image

Add images to your newsletter. Tip: enter a URL at Link, so readers will be redirected to your website when clicking an image. Determine the size of your image in the e-mail at Width.

Image

Button

Use a call-to-action button in your newsletter, so visitors will be redirected to your website. There are various options here:

1. Name: text on the button.

2. URL: URL of your website.

3. Full width: button spanning the full width of your newsletter.

4. Size: size of the button.

5. Border: shape of the button.

6. Style: color of the button.

Button

Spacer

Use a spacer to create a blank space between widgets.

Spacer

Social media

Point out your social media channels. This is usually shown on the bottom of a newsletter.

Social media

By clicking Preview in the top right, you can see what your widgets will look like on the front. This gives you an image of what your e-mail campaign will look like. When you are happy with it, click Save and continue to next step.

General tips for contents:

  • Write short newsletters with 2 different subjects at most.
  • Start with your company logo at the top.
  • Make use of the H1 and H2 for headers and sub-headers.
  • Use lists for readers who quickly scan the newsletter.
Front

Test

The next step is to test the e-mail campaign. You can do this in three different ways:

1. Preview the e-mail in Desktop size;

2. Preview the e-mail in Mobile size;

Test

3. Send a test e-mail to yourself or a test group. If you leave Test group blank, the e-mail will only be sent to you. Then click Send a preview to the following test groups and continue to the next step.

Test

Select addresses

Happy with your e-mail campaign? Select the e-mail addresses to send the e-mail to. This can be easily done by using the tags you used for the e-mail addresses.

1. Go to E-mail addresses with tags and select the tags to which the e-mail should be sent;

2. Go to And without the following tags and select the tags to which the e-mail should not be sent;

3. Click Save and continue to the following step.

Select addresses

Planning

Lastly, you will plan when the e-mail campaign is to be sent. You can choose between now and at a later time.

1. Now: you will send your e-mail campaign at this moment.

2. At a later time: select a date and time to send the e-mail. The e-mails will be automatically sent on that date at that time.

3. Finally, click Finish.

Planning