In short, an SSL certificate ensures that the data exchange between the visitor and your website runs through an encrypted connection. By default, a connection is not secure and information can be intercepted. The SSL certificate indicates that your website is trustworthy and respects the privacy of your visitors.
For the visitor, your secure website is identified by a lock before the url in the browsers address bar. By clicking on it, they can see your verified business information.
- Secure traffic to and from your website
- Improved Google ranking
- Visibly safer for your visitors
- Trustworthy appearance